AutoProtect Group has announced the appointment of Mike Edwards as Chief Revenue Officer, expanding his role to oversee all revenue-generating activities across the business. The appointment is effective immediately.
Edwards’ new position marks a strategic step for the company, aligning sales and marketing functions to enhance group-wide synergies. In addition to leading dealership distribution, he will now take responsibility for the Group’s broader revenue streams, including its digital B2B2C platform, DigitalPlus, which is expected to be a key driver of growth.
Having played a pivotal role in strengthening relationships with distributing retailers, Edwards will continue to lead these efforts while focusing on expanding digital revenue opportunities. He will be supported by his leadership team, including Joff Suter and Linda Evans.
Graeme Nieman, Chief Executive Officer at AutoProtect Group, said: “With his deep industry expertise and strong leadership, Mike is well-positioned to drive growth and strengthen AutoProtect Group’s position in the market whilst maintaining our focus on creating remarkable journeys for customers, dealers, and colleagues alike.”
AutoProtect Group expects Edwards’ expanded remit to contribute to its continued success and innovation in a rapidly evolving market.
