Carwow, an online UK car retail platform, has introduced its first subscription-based payment model for dealer partners who sell used cars through its platform.
In a press release, the company said that data from the platform reveals that 76% of visitors are now actively considering purchasing a used car. In the first three weeks of January 2025, used car views on Carwow increased by 103% compared to the same period last year, while dealer enquiries for used cars rose by 20%.
Carwow experienced significant growth in 2024, attracting 200 million visits to its platforms. This was supported by its acquisition of Auto Express, Carbuyer, Driving Electric, evo, and Driver Power, which now form the Carwow Group.
Visits to Carwow alone grew by 23% year-on-year, with the company offering a comprehensive “car-changing” service that helps dealers source high-quality stock through its online auctions — recently surpassing 200,000 sales — and advertise to a wide audience.
The company said all vehicles listed on Carwow are also automatically advertised on Auto Express, giving dealers access to an additional, unique audience. Combined, the platforms attract seven million unique users monthly.
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By GlobalData
Carwow CEO John Veichmanis said: “Nine million people change their car every year in the UK, and we are the starting point for so many of them. Whether it’s our YouTube channel, Carwow, Auto Express or any of our other brands, we are the trusted place where people start researching and finding their next car.
“With plenty of developments still to come, we’re excited to partner with more dealers to help increase their used car sales volumes and really innovate to shake up the used car market.”
Carwow recently announced a $52 million investment round led by Bessemer Venture Partners, alongside existing investors Accel, Balderton, Episode 1, and Vitruvian.
